App Store Could Service as a differentiating factor – When management invests in a “Me Too” product or solution in the area that should generate the most revenue and profit going forward, the company is in for a tough time…The need for differentiation is inevitable and it is evidenced by many system integrators, carriers and hosters struggling with the realities of shrinking margins, tougher competition, and ever increasing vendor dependence. Is this your reality or are you looking for something more?